A collaboration between Piaggio Group and (RED) has lead to the creation of (VESPA 946)RED, a red-clad Vespa scooter that fights HIV/AIDS with every purchase. Now, anyone who chooses a (VESPA 946)RED proudly joins Piaggio in helping to fight this deadly virus.
(RED) demonstrates the collective power of consumers to fight a preventable, treatable disease — AIDS. Founded by Bono and Bobby Shriver in 2006, (RED) was created to deliver a sustainable flow of money from companies to the Global Fund, to further the AIDS fight. It also generates awareness around the disease to keep it on the public agenda. In the ten years since its founding, (RED) has generated more than $360 million for the Global Fund impacting over 70 million people — 100% of that money has gone to finance HIV/AIDS programs on the ground in Africa.